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3 Easy Steps to Write DAX Measure

DAX Error Handling


DAX Measure are the backbone of Power BI, a tool that transforms raw data into actionable insights. Mastering DAX is essential for anyone looking to harness the full potential of Power BI. DAX Measure powers every visualization in Power BI, from charts to tables, making it a pivotal skill for creating impactful reports and dashboards.

Understanding DAX Measure is crucial for both technical and non-technical users. Fortunately, it’s accessible to all, despite its complex reputation. I’m here to guide you through writing any DAX measure in just three simple steps.

Step 1: Human Learning – Understanding the Problem

Before diving into DAX syntax, it’s vital to grasp the problem from a human perspective. This “human learning” involves breaking down the problem into manageable parts to understand what you are trying to solve intuitively.

For example, consider a scenario where you need to categorize customers based on their purchase history into groups like lost, declining, new, and growth customers. Each category is defined by specific criteria related to sales performance over time. Understanding these categories and their impact on sales from a human perspective is the first step.

Human Learning - Understanding the Problem Dax Measure

Step 2: Talk Like a Baby – Simplifying the Expression

Once you have a solid understanding of the problem, the next step is to simplify your approach, much like how a baby learns to talk. Ignore the complex syntax initially and focus on the basic idea of what you want to achieve.

Using the previous example, you might start with:

  • “For each product subcategory and customer, check if the sales have grown from last year.”
  • “If sales have grown, note down the customer as a ‘growth customer.'”

This step is about getting comfortable with the logic of DAX without worrying about the exact syntax.

Talk Like a Baby - Simplifying the Expression DAX Measure

Step 3: Machine Learning – Writing Accurate DAX Syntax

The final step is translating your simplified expression into precise DAX syntax. This requires understanding Power BI’s core concepts and the specific functions and iterators like SUMX, CALCULATE, and FILTER.

Continuing with our example, the DAX measure to identify growth customers and calculate the year-over-year sales increase might look like this:


[Sales Last Year] > 0 && [Sales This Year] > [Sales Last Year]
[Sales This Year] – [Sales Last Year]


This DAX formula iterates over all customers, checks if their sales have grown, and then sums up the differences in sales for those who qualify.

The Power of DAX Measure: Unleashing Business Potential

Mastering DAX not only boosts your confidence in handling any data analysis challenge but also significantly enhances your ability to influence business decisions and strategies through insightful data visualizations. Whether you’re starting your journey with Power BI or looking to deepen your expertise, understanding DAX is a gateway to becoming a data-driven professional.

For those committed to excelling in Power BI, consider joining a comprehensive training program that covers not just DAX but all aspects of Power BI. Such programs often follow the 80/20 rule, where 20% of focused learning provides 80% of the necessary skills to thrive in data analytics roles.

Conclusion: Your Next Steps in Mastering Power BI

The journey from a Power BI novice to a master is not just about tackling technical challenges but also about understanding the strategic implications of data analysis. As you continue to explore Power BI, remember that mastering DAX is akin to learning a new language—it takes practice, patience, and persistence.

Power on and transform data into decisions!


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